Starting Sunday, prices for one–day tickets at the Disneyland Resort will now reflect demand. From the current price of $99 for a one–day/one–park ticket, prices will now be $95 for a “value day,” $105 for a “regular day,” and $119 for a “peak day.” Prices for multi–day tickets will also increase $10 for a two–day ticket and $20 for a three, four, and five–day ticket.
This new structure comes from Disney’s endeavor to reduce crowds during peak seasons.
“The demand for our theme parks continues to grow, particularly during peak periods,” Disneyland spokeswoman Suzi Brown said. “In addition to expanding our parks, we are adopting seasonal pricing on our one–day ticket to help better spread visitation throughout the year.”
This shift is being adopted from other industries like sports, entertainment, and travel which all use peak pricing.
Classifying certain days as “value,” “regular,” or “peak” is similar to assigning blockout dates on the low–tier annual passes during holidays, peak seasons, and weekends to regulate demand. As Disney has provided a calendar of annual pass blockout dates, there will also be a calendar separating dates into “value,” “regular,” or “peak.”
Here is the breakdown for the new one–day ticket pricing structure and multi–day ticket price increase effective February 28, 2016 at the Disneyland Resort:
One–Day Park Hopper
2–Day/2–Day Park Hopper: $195/$235
3–Day/3–day Park Hopper: $255/$295
4–Day/4–Day Park Hopper: $280/$320
5–Day/5–Day Park Hopper: $295/$335
This move also gives more options to families planning their vacation, and may influence guests to plan their visit around non–peak seasons with “value day” pricing.
“Purchasing a 1–Day ticket in a non–peak period, or choosing multi–day tickets and annual passes, will provide additional flexibility and value,” said Thomas Smith, Editorial Content Director at Disney Parks Blog.
Prices for annual passes have not been affected by seasonal pricing. This new pricing structure is also being implemented at the Walt Disney World Resort.
Disney Parks have already begun implementing this demand pricing structure with Shanghai Disneyland set to open in just a few months. Time and guest feedback during this time will dictate the future of it spread to other Disney theme parks or the reversal of them entirely.
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