#PublicityMagic Happens Through Communication
This past Monday, we hosted our first live special event on the campus of Cal State Fullerton (CSUF) as a part of the College of Communications’ annual Comm Week festivities. Apart from being a website, we are in the business of communications as we work with Disney to get the Disney news and ultimately relay it all to you.
Our editor Jordie “Jordan” Poblete opened up the event with giving background on why DisneyExaminer, CSUF’s College of Communications, and Comm Week all work together. “In order for us to dream and want of all these magical things that Disney creates, we need to know about them first,” he said. Disney does create wonderful movies and thrilling attractions for our happiness, but all these things need to be communicated to the world!
With the help of the Disney publicists that we work with everyday and the rest of the DisneyExaminer Staff, we attempted to answer the question that tied the event all together – why do we love Disney so much?
The answer was first given through individual presentations given by the publicists sharing the newest Disney offerings from the specific Disney division they represent. That time included our friends at D23: The Official Disney Fan Club with their manager of marketing and communications Jeffrey Epstein world premiering the latest cover of their magazine featuring Walt Disney Studios’ “Maleficent”! Erin Glover from Walt Disney Parks and Resorts, Lauren Purnell from Disney Consumer Products, and Lindsay Kwek (a CSUF alum) from Walt Disney Studios also gave us a detailed glimpse on what it takes to communicate all their magical offerings.
In order for us to dream and want of all these magical things that Disney creates, we need to know about them first.
In addition to all the fun things our publicists shared (including some goodies that all the audience members left with after the presentation), we also got an inside look at how Disney communicates with media outlets like us, as well as with the public directly, in getting the magic they create out there for people to enjoy. The DisneyExaminer Staff then came on stage to share some of the dream experiences that they got to experience working with Disney (like riding the Tower of Terror at Disney California Adventure Park solo), as well as how it can sometimes be difficult to create engaging and informative content with those experiences.
The event concluded with our special guests Bill Rogers and Camille Dixon, the husband and wife team that make up the official announcers of the parks at the Disneyland Resort who perfectly summed up the answer of why we love Disney so much. “A little bit of magic needs a lot of help,” said Dixon. And she’s absolutely right!
And it takes a lot of help to communicate the things that Disney (and other businesses for that matter) has created for our enjoyment. The fact that we love everything from their movies to their theme parks and beyond is a lasting testament to the effective communication that they have established with us throughout generations which has lead to become loyal fans who’ll continue to spread the dream into the future.
“That’s publicity magic,” Poblete concluded.
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Our special thanks to Erin Glover, Jeffrey Epstein, Lauren Purnell, Lindsay Kwek, Bill Rogers, Camille Dixon, Waleed Rashidi, Associate Dean Irene Matz, Cal State Fullerton, and the College of Communications for taking part in this terrific event! We’d also like to thank Kevin Pardo and his videography team, Russell Purificacion for photography, and Diana Waller for being our “fairy godmother”.
For those who attended, we hope that we were able to inform and entertain you through what was said and what was shown.
For those who weren’t able to make it, be sure to search hashtag #PublicityMagic to see what else went down. Be sure to connect with us on Twitter and Facebook to be the first to know when our next special live event will take place. From what our audience said at our last event, you won’t want to miss our next one!
