DisneyExaminer

  • Home
  • About
  • Movies
  • Disney+
  • Theme Parks
  • Products
  • Editorials
  • Disneyland Tickets

Concealed, Revealed – Why You Can Buy Elsa’s Dress

  • by DisneyExaminer Staff
  • in Disney Consumer Products · Walt Disney Parks and Resorts
  • — 1 Jul, 2014

If you were to try and venture into your local Disney Store or into a story inside a Disney Park, you’d probably not notice that there is something missing in all of them. It has nothing to do with how the stores operate or the design of them, but just an item. An item that has grown to massive popularity thanks to its origin. It’s sold out pretty much everywhere and quantities are quickly bought up as soon as they are out on the racks.

We’re talking about the dress of Queen Elsa of Arendelle. Ever since we first met her in her hit animated film “Frozen”, the icy dress that Elsa creates for herself has become an item that girls (both young and younger) have sought to have themselves. Fortunately for those girls, Queen Elsa has graciously allowed mass reproduction of the exact dress she has.

The process of turning an animated dress into a real one, though, isn’t the easiest thing to do. Just like anything that Disney does, the attention to detail and story for even something as simple as a costume is made complex because it needs to be made right and that responsibility is given to the folks in the Disney Theme Park Merchandise Department, the folks who also create the rest of the souvenirs you need to bring home with you.

Michelle Harker, the Merchandise Marketing and Communications Manager for the Disneyland Resort, spoke with many of those who worked to create the Elsa dress. Starting with design, an artist meets with the animators who created the dress digitally for the film to find aspects of it that are most recognizable and must be in the real dress which in this case was the color and striking snowflake patterns. From there, it’s off to finalizing the design and picking the materials to produce it.

Working in partnership with vendors, both the merchandise department and the artist work together to find materials that match the design, but that can also last. Just like with wedding dress designers when they choose the specific fabrics, colors, and patterns for their dresses, Disney does the same thing even with creating Elsa’s dress. Once the materials are chosen, it’s off to production and ultimately into stores and with girls who feel like they can’t “hold it back anymore”.

LEC705436

Elsa’s dress is just one of the many items that Disney takes so much pride in just like the rest of their businesses. With every Elsa dress, Hipster Mickey print, or Turkey Leg air freshener they create, it’s all about bringing the Disney stories you love into more aspects of your life.

For the designers, artists, and everyone else involved, the gratifying feeling that they get when they see the product with a customer and the happiness they get for having it makes it “a dream come true” for them, too.

– – –

Will you be buying an Elsa dress any time soon? What Disney souvenirs do you still hold on to? Why do you still on to that particular item? Do you appreciate the efforts made to bring more Disney into your lives? Comment below!

print
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Related

Share

— DisneyExaminer Staff

Follow @DisneyExaminer for the latest Disney news!

You may also like...

  • The Magic Returns. [Regularly Updated with 2013 D23 Expo Announcements] 31 May, 2013
  • Introducing the Disneyland Decades Video Series. [1950s with Carol Hansen] 6 May, 2015
  • “Products” were not the center of Disney’s Parks, Experiences, and Products D23 Expo showcase 29 Aug, 2019
  • Mater’s Music 2 Feb, 2012
  • Previous story “Better Than New”
  • Next story After Happily Ever After.
  • Today is

  • Happening Now

    My Tweets
  • What’s Trending

    animation behind the scenes buena vista street business california adventure cars land christmas D23 expo DCA disney disney animation disney california adventure disney channel disney consumer products disneyexaminer disney interactive disneyland disneyland resort disney movie disney parks disney parks and resorts downtown disney exclusive food frozen FYI lucasfilm main street USA marvel marvel studios movie review new pixar review spoiler free star wars technology the force awakens walt disney walt disney animation studios walt disney company walt disney imagineering walt disney parks and resorts walt disney studios walt disney world
  • News Archive

  • Home
  • Disney Consumer Products
  • Concealed, Revealed – Why You Can Buy Elsa’s Dress
  • Hiya, Pal

    DisneyExaminer is a premier independent online magazine that takes a closer look at all things Disney.

    Founded and lovingly made in Orange County, California.

  • Subscribe To Our YouTube Channel

  • Search

  • Home
  • About
  • Movies
  • Disney+
  • Theme Parks
  • Products
  • Editorials
  • Disneyland Tickets

© 2008 - 2022 DisneyExaminer. All rights reserved.

 

Loading Comments...