DisneyExaminer

  • Home
  • About
  • Movies
  • Disney+
  • Theme Parks
  • Products
  • Editorials
  • Disneyland Tickets

Disney just merged its consumer products and interactive businesses.

  • by Jordan Poblete
  • in Disney Corporate
  • — 29 Jun, 2015

Disney is a company that has embraced technology. Innovative ideas like Walt Disney World’s MagicBand system to having execs from Facebook and Twitter on its Board of Directors all stem itself in Disney CEO Bob Iger’s vision of growth. Today, that vision was made all the more clear with a major business announcement.

The Walt Disney Company will be merging two of its business segments, consumer products and interactive, into one. The new segment called Disney Consumer Products and Interactive Media (DCPI) will utilize both strengths of each segment – Disney Consumer Products’ ability to translate Disney’s stories into tangible experiences, and Disney Interactive that can utilize the latest technology to improve those products.

“Both Disney Interactive and Disney Consumer Products have a strong track record of connecting people to their favorite stories and characters,” Tom Staggs, Chief Operating Officer of The Walt Disney Company said in a press release. “As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment to create unique and engaging products and experiences that exceed consumers’ expectations.”

We’ve already seen the results of this merger with the creation of Disney Infinity and most recently Playmation that utilize tech-infused toys to create playtime experiences. A new team was also formed with this merger that will be tasked with creating the next-generation experiences.

It’s a smart business decision for Disney because their long track record of performing synergistically across all its business segments (e.g. “Frozen” becoming a theme park attraction at Walt Disney World) has proven itself beneficial. It wasn’t too long ago that both Disney Interactive was on the verge of financial ruin. It wasn’t until Disney Infinity was created in partnership with Consumer Products that they were able to survive and now thrive.

That proven synergy will now extend even further in response to our consumer behavior. As more and more our culture of consumerism has favored more tech as a means of more fun. By putting together two very capable and experienced teams that already cater to that desire, we can expect to see much more Disney in our lives, and in turn much more revenue written into Disney’s financial statements.

We’ll be able to see if that really did occur when DCPI announces their first financial news at the beginning of the 2016 fiscal year.

print
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Related

Share

— Jordan Poblete

DisneyExaminer Founder + Publisher. Walt inspired Disneyland, Disneyland inspired DisneyExaminer. Catch me at Disneyland. Reach me at jordan@disneyexaminer.com or on Twitter @jordiepoblete

You may also like...

  • The world can’t get enough Disney movies retold in emojis. 5 Nov, 2015
  • Here’s why so much Disney merch isn’t sold by Disney 18 Sep, 2017
  • How DisneyExaminer does work. 17 Mar, 2015
  • Win this Assembled Avengers Tsum Tsum prize pack! 13 Oct, 2015
  • Previous story Half Disney animator, half preacher
  • Next story The cast of Disney’s “A Goofy Movie” to reunite at D23 Expo
  • Today is

  • Happening Now

    My Tweets
  • What’s Trending

    animation behind the scenes buena vista street business california adventure cars land christmas D23 expo DCA disney disney animation disney california adventure disney channel disney consumer products disneyexaminer disney interactive disneyland disneyland resort disney movie disney parks disney parks and resorts downtown disney exclusive food frozen FYI lucasfilm main street USA marvel marvel studios movie review new pixar review spoiler free star wars technology the force awakens walt disney walt disney animation studios walt disney company walt disney imagineering walt disney parks and resorts walt disney studios walt disney world
  • News Archive

  • Home
  • Disney Corporate
  • Disney just merged its consumer products and interactive businesses.
  • Hiya, Pal

    DisneyExaminer is a premier independent online magazine that takes a closer look at all things Disney.

    Founded and lovingly made in Orange County, California.

  • Subscribe To Our YouTube Channel

  • Search

  • Home
  • About
  • Movies
  • Disney+
  • Theme Parks
  • Products
  • Editorials
  • Disneyland Tickets

© 2008 - 2022 DisneyExaminer. All rights reserved.