Disney+ is looking to gain even more subscribers through more mature content that once was on different streaming services to differentiate it from the more family-friendly streaming brand.
With the addition of the graphic and more adult Marvel TV series like Daredevil (which debuted on Netflix) now coming to the Mouse House streamer on March 16, it looks like Disney is looking to appeal to more than families now.
“We have experienced great success with an expanded content offering on Disney+ across our global markets and are excited to continue that here in the U.S. as well by offering our consumers not only great content with the new Marvel additions, but also a set of features that help ensure a viewing experience most suitable for them and their family,” said Michael Paull, president of Disney Streaming.
And Paull has good reason to begin seeking a more mature audience and providing those enhanced parental controls. Simply put, Disney+ needs to continue to grow.
Since the launch of Disney+ back in 2019, the Company has touted its long-term goal of reaching a minimum of 230 million subscribers globally by the end of 2024 (fiscal year). As of the first quarter of 2022, Disney reported that it had 129.8 million subscribers globally, which is over half their goal.
Noticing that growth, however, is starting to slow, Paull and team are hoping that by having more mature content will appeal to even more audiences and entice them to subscribe. It certainly straddles a strong branding line of appealing to families and general audience, but the Company doesn’t seem to let its brand get in the way of business growth.
In addition to the new content, Disney+ also announced a new subscription tier debuting in late 2022 that will be cheaper than its current $7.99 pricing, but is ad-supported.
And you can bet there will be parent controls for that mature content in that tier, too.